Hot new colors from Fatboy!

Freewater Fishing was born out of a passion for fishing and a desire to create equipment we ourselves were missing. As part of Freewater Pictures, we build upon our creative DNA, where design, feel, and function converge.

We develop fishing gear of the highest quality, designed in Sweden to withstand tough predator fishing. Every detail is developed with a focus on performance, durability, and an uncompromising result on the water.